iPhone 5 preview: An exclusive look from Next Media Animation (by NMATV) - Slightly NSFW
Why the heck is Apple announcing the iPhone on the 4th?
Why wouldn’t they announce the iPhone 5, and iOS 5 on October 5th?
A trifecta of fives! Works so much better for marketing.
Plus, it would send the rumor mill into a frenzy as they tried to justify the meaning behind Apple picking the date to coincide with their announcements, haha